As Director of Editorial Content for MECLABS, Daniel Burstein oversees all editorial content coming from the MarketingExperiments / MarketingSherpa brands. He was the main writer powering the MarketingExperiments publishing engine and has vast experience with content marketing. I had the pleasure of hanging out with Daniel at the 2012 Optimization Summit in Denver, and he was happy to share some of his insights on the power of free content and the relationship between free content and profit.

Listen to the podcast to get Daniel’s insights on:
  • The role of free content in online marketing
  • The relationship between free content and making a profit
  • The importance of developing a relationship with your audience
  • How to nurture leads via free content
  • The main obstacles that keep businesses from using free content in their marketing efforts

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Daniel’s 3 tips for how to get started with Content Marketing:

Relevant links:

Transparent Marketing – How to earn the trust of a skeptical consumer (Dr. Flint’s article mentioned in the podcast)

The MarketingExperiments blog

The MarketingSherpa blog

Replays of Web Clinics by MarketingExperiments

Ben Gheliuc

Founder @BeemDigital

Ben is an Avid digital marketer that loves geeking out on Marketing Campaigns, PPC and SEO. With over 6 years of industry experience, he's been able to stay ahead of the curve on exactly what works to always deliver an ROI.

You'll find him battling Darth Vader dolls with his kids and the next hour diagnosing CRO for an Enterprise Company. You'll find him battling Darth Vader dolls with his kids and the next hour diagnosing CRO for an Enterprise Company.

Ben Gheliuc

Founder @BeemDigital

Ben is an Avid digital marketer that loves geeking out on Marketing Campaigns, PPC and SEO. With over 6 years of industry experience, he's been able to stay ahead of the curve on exactly what works to always deliver an ROI.

You'll find him battling Darth Vader dolls with his kids and the next hour diagnosing CRO for an Enterprise Company. You'll find him battling Darth Vader dolls with his kids and the next hour diagnosing CRO for an Enterprise Company.
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